Job Description: Senior Manager, Commercial
Job Description: Product Analyst
Job Overview
Reports to: Head, Digital Business
Unit: Growth & Retention
Department: Digital Business
Grade: Band 6
Job vacancies
Job Purpose Statement
The role holder will be responsible for developing and executing our commercial strategy to achieve revenue targets and drive growth across the various ecosystems. This entails target market identification: Identify the customer segments or geographies where the company can achieve the highest growth potential. This involves researching the market, analyzing customer behavior, and understanding competitors. S/He will determine the value proposition of the products and services offered by the company and how they can differentiate from the competition. This includes developing a clear understanding of customer needs and the features and benefits that meet those needs.
The Senior Commercial Manager will be responsible for price management for products and services that are competitive in the market while also delivering the desired level of profitability. This involves understanding the customer’s willingness to pay and what competitors are charging for similar products. S/He will be responsible for developing a comprehensive plan to reach and engage with customers through targeted advertising, content marketing, and sales outreach informed by retention and activation streams.
Job vacancies
S/He will Identify and pursue strategic partnerships that can help the company expand its reach, develop new products, or enter new markets. This may involve partnerships with other technology companies, financial institutions, or other businesses that serve the target market. They will oversee the digital sales and physical sales teams and be responsible for developing and executing sales strategies that drive revenue growth. This includes monitoring the sales pipeline, setting targets and quotas, and ensuring that the sales team has the resources and training they need to succeed. Finally, the role holder will be responsible for developing and managing strategic partnerships and identifying new business opportunities that can help drive growth. This involves identifying potential partners, negotiating agreements, and ensuring that partnerships are aligned with the company’s strategic objectives.
Key Accountabilities (Duties and Responsibilities)
Strategy & Financial (40%)
- Revenue growth: Drive revenue growth for the Digital Business, which involves developing a comprehensive commercial strategy that targets new markets, identifies new customer segments, and drives sales and marketing initiatives to meet revenue targets.
- Gross margin growth: Focus on profitability. This involves managing costs, optimizing pricing strategies, and driving operational efficiency to ensure that the company is operating in a financially sustainable manner.
- Customer lifetime value: The Senior Manager, Commercial must focus on maximizing customer lifetime value by building strong customer relationships, reducing churn, and increasing expansion revenue from customers. This involves developing and executing customer retention strategies.
- Return on investment: Ensure that the business is getting a return on its commercial investments, by tracking and measuring the effectiveness of sales and marketing initiatives, partnerships, and other commercial programs to ensure that they are delivering the desired results.
- Market share: Focus on increasing market share by identifying and pursuing growth opportunities in new and existing markets. This involves developing and executing market entry and expansion strategies and ensuring that the company is competitive in the marketplace.