Head of Marketing at Selcom Paytech Ltd
Location: Dar es Salaam, Tanzania
Type: Full-time | Senior Leadership Role
Selcom is Tanzania’s premier fintech and digital payments leader,
championing financial inclusion and enabling seamless digital transactions
across the region. As we scale our operations, we seek a strategic,
technology-driven, and execution-focused Head of Marketing to lead our
marketing vision, elevate Selcom and its brands, and drive growth on a
national, regional, and global scale.
KEY RESPONSIBILITIES
Tech-First Marketing Leadership
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Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.
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Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.
Positioning & Product-Market Fit
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Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.
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Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.
Brand Building
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Elevate Selcom and its sub-brands to achieve household name status in
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Tanzania and establish recognition as a leading fintech player across Africa and globally.
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Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.
Growth & Distribution
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Design and deploy hybrid distribution strategies combining Fast-Moving
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Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.
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Optimize customer acquisition funnels and retention strategies to drive scalable growth.
Media & Public Relation
• Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.
• Represent Selcom in high-profile industry forums and events to enhance brand authority.