Marketing Specialist, Media & Advertising at Equity Bank
Job Description: Marketing Specialist, Media & Advertising
General Information
- Job Title: Marketing Specialist, Media & Advertising
- Department/Division: Marketing
- Number of Vacancies: 1
Basic Purpose
Support in the development, coordination, and execution of the bank’s media and advertising strategies pertaining to its products and services on ATL, BTL, and digital platforms, in line with the bank’s strategic objectives. Managing the appropriate media mix to ensure proper product and brand positioning.
Main Duties and Responsibilities
- Support in the planning and execution of the bank’s go-to-market (GTM) strategies for its products and services through effective advertising and use of appropriate media channels, both traditional and digital (internally and externally), as per the bank’s marketing strategic plan.
- Collaborate with business and other supporting functions to ensure campaigns are rolled out efficiently and effectively.
- Work with procurement, finance, and other departments to ensure smooth running of day-to-day media and advertising activities, including budgets, sourcing suppliers, and payments.
- Collaborate with business teams to develop and execute sales activations, promotions, and incentives.
- Manage the bank’s social media accounts, including the bank’s (subsidiary) website, by sharing content to the group for upload.
- Manage Equity TV by creating and uploading content and ensuring branches comply with displaying the channel.
- Oversee the timely rollout and execution of the bank’s campaigns through traditional media channels and social media.
- Generate, prepare, and ensure posting as per the approved weekly content calendar, with a mix of organic and product-oriented content.
- Develop marketing strategies for digital content creation, such as email campaigns or social media posts, including website, email, SMS, digital screens, ATMs, app, social media, and display advertising campaigns.
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