Lead: Regional Trade Marketing at Coca Cola
Closing Date
2025/09/05
Reference Number
CCB250826-5
Job Title Lead: Regional Trade Marketing
Job Category Commercial – Sales and Marketing
Company Coca-Cola Kwanza (Tanzania)
Job Type Permanent
Location – Country Tanzania
Location – Province Not Applicable
Location – Town / City Dar es Salaam & Mbeya
Job Description
Coca-Cola Kwanza Ltd has exciting opportunities in the Sales &
Marketing department. We are looking for talented individuals with the
relevant skills, experience, knowledge, and expertise in Trade Marketing
and Marketing to be based in Dar es Salaam and Mbeya. The successful
candidates will report directly to the Revenue Growth & Trade
Marketing Director.
Lead Trade Marketing: HORECA & Key Account at Coca Cola
Closing Date
2025/09/05
Reference Number
CCB250826-7
Job Title Lead Trade Marketing: HORECA & Key Account
Job Category Commercial – Sales and Marketing
Company Coca-Cola Kwanza (Tanzania)
Job Type Permanent
Location – Country Tanzania
Location – Province Not Applicable
Location – Town / City Dar es Salaam
Job Description
Coca-Cola Kwanza Ltd has an exciting opportunity in the Sales &
Marketing department. We are looking for a talented individual with the
relevant skills, experience, knowledge, and expertise in Trade Marketing
and Marketing to be based in Dar es Salaam. The successful candidate
will report directly to the Revenue Growth & Trade Marketing
Director.
Key Duties & Responsibilities
The Lead Trade Marketing – HORECA and Key Accounts is responsible for
driving sales growth, enhancing merchandising and product visibility,
boosting customer engagement, and ensuring efficient resource
utilization through effective trade marketing activations and strategic
initiatives within the HORECA and Key Account channels.
The role is also responsible for:
Key Responsibilities:
Successfully implement brand portfolio strategies and trade marketing activations in HORECA and Key Account channels, resulting in increased market share.
Continuously evaluate, optimize, and align national and regional promotional efforts to drive NARTD (Non-Alcoholic Ready-To-Drink) growth in HORECA and Key Accounts, enhancing brand value, increasing market share, and ensuring a positive return on investment (ROI).
Leverage category insights and cross-market learnings to develop tailored activation plans that address local market dynamics and shopper preferences, maximizing the effectiveness of trade marketing activities.
Ensure strategic alignment across internal and external stakeholders in executing growth initiatives and marketing tactics within key channels.
Continuously improve marketing and brand planning standards to ensure consistency with Coca-Cola Beverages Africa’s (CCBA) broader strategic direction.
Build and manage strong relationships with key HORECA and Key Account partners, fostering long-term collaboration and commercial growth opportunities.
Monitor and analyze performance metrics related to trade marketing campaigns, providing actionable insights and adjustments to ensure target delivery.
Collaborate with the Sales, Commercial, and Brand teams to ensure seamless integration of trade marketing strategies with overall commercial objectives.
Oversee the development of Point-of-Sale (POS) materials and trade tools to support impactful in-market execution and strengthen brand presence.